Publications
Go deeper into my thoughts on culture, humanity, technology, marketing, and brand building
“In the end, it all matters: every meme, GIF, and seemingly silly video. Nowhere else can we rediscover the fascination of our everyday world, and amplify the joy we feel in a global exchange of energy.”
The Memes With Meaning, Fast Company
Think With Google
Now Is The Time to Embrace Creativity
“(T)he combination of changes in consumer behavior, the rise of machine learning, the flourishing of user expression in unscripted spaces, and macroeconomic pressures felt like an inflection point for the industry, one where creative is poised to become the last unfair advantage.”
“Their screens may be small but the worlds they open onto are gigantic.”
The Meaning of Mobile, Think with Google
“Marketing to men and portraying them as caretakers of and shoppers for the family can attract additional consumers to a brand while encouraging men to become greater participants in the maintenance of their families and homes. And the more men are accepted and accept themselves in that role, the more they'll be interested in brands that solve the needs or enhance the enjoyment of home and family care.”
Advertising Age
Why Packaged-Goods Companies Should Market to Men
“Science now proves what brand strategists always sensed: We human beings have a fundamental need to believe in and act upon something greater than ourselves.”
Why Your Mission Matters, Advertising Age