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I shine a humanistic lens on data, business, and technology, bringing a fresh perspective to team building, corporate culture, product development, branding and marketing. My quest is to spark novel thinking and lead people to take action. As the Director of Google’s US Creative Works, I apply data-driven approach to brand marketing and communications for large, global advertisers. As a thought leader/speaker, I guide companies’ branding & marketing efforts; high performing team building; and new product development with a combination of data-led marketing and user-centric innovation expertise. As a podcaster, I dig deep and help people tell their unique stories and share their special sub-cultures.