I was in L.A. again this week (hence the dry spell on @Beautyskew this week 🙁 ).
But we had some great discussions with our clients around beauty and the importance of recognizing the little aspects of beauty that are often overlooked. Part of our discussion revolved around definitions of beauty or examples of what we think is beautiful. We discussed a lot of the typical (but no less beautiful) things, like gardens or our families. Then when it was the creative director’s turn to speak, he said the word “blue” — and all the various shades of it — as being one of the most beautiful things.
While I love the color blue, I never would have thought of it as being a thing of “beauty.” Yet after he said it, so many references to blue popped up in my world over the next few days. Regina Spektor’s song came on to my Pandora feed as I was on my way to the airport home. And then today I heard something very interesting and profound about the color.
In ancient times kings wore the color blue. People often link purple to royalty but it started with blue. What’s even more interesting is the following: kings saw themselves as being a reflection of their gods, i.e., that they were made in their gods’ images. Well, Judeo-Christian religions believe we are ALL made in God’s image. So to prove these ancient kings wrong, Jews (pre-Christian era) added threads of blue to their daily garments. Blue became not just a color of rebellion but as a sign of the regalness in all of us.
Indeed blue is a beautiful color, but its historical significance and value make it seems that much more gorgeous. Go forth and wear blue with pride!
