BE outside the box, don’t just think it! Kicking Off my New Adventure on Expansive Living

A few weeks ago I had the privilege of being both a panelist and a moderator for a few events at Advertising Week in NYC.  One of the perks of being on the speaker roster was that I was chosen among a few other women to be interviewed by Katie Kempner for her video series: “Perspectives with Katie Kempner.”  As Katie describes it on her site, this video series is a way to: “To inspire and empower working women who are attempting to live meaningful, happy, healthy lives as some combination of wives and partners, mothers, friends, sisters, daughters and successful professionals while retaining a sense of self and navigating the crazy 24/7 always-on life that is today’s reality.”

So what did we speak about?  Prior to the interview — I’m talking minutes prior — she asked me what am I known for and what I do at Google.  When I answered her, she looked at me nonplussed.  But when I told her that I live nine lives and try to integrate them all, then she got excited.  And that topic became the main subject of our interview.

And, thus, this interview became the first real forum for me to discuss my next adventure: to share my story on how to live a meaningful (successful? happy? — still not sure of the exact description yet) life.  Here goes: so many of us are an amalgamation of seemingly contradictory aspects.  When it comes to me, I’m part tech maven, part beauty/fashion commentator, part spiritual animal, part athlete, and part mother.  But we don’t necessarily celebrate or push those sides to their fullest, and certainly don’t always weave them together.  For years, I’ve been excited and energized, but also conflicted and challenged by the many nuances of myself.  On the one hand, I’ve been enriched by these many sides, they have opened up new opportunities for me.  I realized it’s time to fully buy my own seemingly random but fruitful, fun, expansive approach to life and inspire others with it.

On the other hand, I’ve been accused of giving people a mind fuck.  People often ask me, “wait, what, you work in tech and sit at the front row at fashion shows?”  Or, “huh, your speaking on big stages about creativity all over the world and are raising three kids?”  Or “you combine anthropology with technology?” And this is my favorite: “you dress like that and strictly observe the Jewish sabbath?”  Yep.  And what’s more, it’s BECAUSE of these different sides that I can be as fulfilled as I am.  Don’t get me wrong, I bitch and moan like the rest of us, so I’m not saying I’m fulfilled ALL the time.  But when I take a step back I can say I have lived, and know I will continue to live, a pretty badass life.  I believe I’ve found my success because I’ve embraced — versus compartmentalized or rejected– these different sides.  What’s more, I have found ways to interconnect them.

In the video, I give an early life example of this.  I studied in small, yeshiva high school. This meant I endured intense days filled with secular and Jewish studies.  Needless to say, college was not just a breeze compared to that but definitely eye opening. I was exposed to many different types of people and subject matters.  Did I reject all that despite having slightly different upbringing or lifestyle? No way! Moreover, I took my treasure trove of judaic studies and applied them to almost every subject!  By combining my two different worlds I realized I could stand out, and ultimately, succeed.

Another example: when I transitioned from my advertising life to Google, I felt like the biggest fish out of water, a total charlatan.  What did I REALLY know about tech anyway? But I was an expert on how to uncover human insight.  I studied social anthropology in college and then spent 20 years partnering with anthropologists to help me uncover those insights.  Aha! That was my special sauce. Leverage the study of anthropology to uncover what drives our deep relationship to the digital space.  That sparked an industry-first thought leadership series of studies, Humanizing Digital.  These insights not only drove digital campaign after digital campaign for my client, but also elevated my team within and outside of the company.

Of course the subject of beauty made its way into the video.  Like I have done in this blog for years, I encourage us to embrace it.  So many people I know see the subject as frivolous and therefore, unsuitable for intelligent business women or men to discuss.  Bull shit. There is no reason to not to weave beauty into our daily lives and let it inspire and empower us.  Yes, we can embrace beauty AND brains!

Ok, I think you get the gist.  I realized it’s time to fully buy my own seemingly random but fruitful, fun, expansive approach to life and inspire others with it.  I’m still spinning this concept around so I would LOVE your feedback.  Or at the very least have fun watching the video :).  Click the image below to watch.

Empowerment, Political Affairs & Youth Education: Fashion Week’s Other Side

If any of you follow fashion, you know every major city has celebrated it’s Fashion Week over the past month or so.  And I can’t help but reflect on it all.  Sure, Fashion Week is full of crazy outfits, “who’s who” sightings, and glamazons.  But in some overt and covert ways, it also uplifts society.  Based on what I’ve read and experienced first hand, Fashion Week also helps open borders; gives those otherwise ignored and let down by society a sense of respect and hope; and, in some veiled ways, empowers a group of women living within a conservative and somewhat sexist society.  And when it comes to me, personally, it has helped open my eyes to and widen my appreciation for another world.

No question, the fashion world has it’s share of issues: underage models, eating disorders and, most recently discussed in the press: sexual harassment.  I’m certainly not saying the industry is perfect.  But there’s a beautiful side to it.  Let’s just take a look at New York Fashion Week as an example.

One particular show that kicked off the week, received a ton of buzz, and impressed the hell out of me.  It celebrated the talents and models of the NYC’s homeless youths (see full New York Times story here).  For four weeks, designers from PVH mentored homeless youth, teaching them how to design, sew clothing and choreograph a show.  These lessons culminated in a show that displayed major doses of creativity, elation and pride.  So many of these youths are on the street due to abuse and neglect from their families.  You can imagine the lack of confidence, anxiety and helplessness they must feel on a daily basis.  But this experience not only taught them key skills in design and crafts, but gave them a sense of accomplishment and pride they rarely felt before.  The pictures of the event, alone, tug at the heartstrings.

Here’s another fascinating example from The New Yorker.  Given the uber-New York-ness of fashion week, The New Yorker dedicates a whole issue on the topic every year.  The best story by far in this year’s edition, “Armor and Lingerie,” features Amaka Osakwe, the designer of Nigerian fashion line: Maki Oh.  She, too, showed her talents at NY Fashion Week.  Despite her “unassuming” appearance, Osakwe is “obsessed with the female form and seduction,  subversive interests for Nigerian women.”  She also makes it a point to highlight Nigerian fabrics and designs, embracing  and bringing to light her culture around the world.  Perhaps most exciting for me, is her expertise in turning her clothes into a form of “elicit escape.”  In other words, her designs give women the permission to embrace their sexuality — on their own terms — despite the taboo of sex in Nigeria.  As such, she gives women back their power to determine how, when and in what ways they want to express their sexuality.

Needless to say, the NYC Fashion Week story that affected me the most was that which I experienced myself.  I was invited to attend a fashion show for Chinese brand, Naersi, at the American Museum of Natural History.  I had no idea what to expect.  I’ve never been to China nor have I developed an sense of Chinese fashion.  But given my relationship with UniPx media (a source of fashion and lifestyle to the Chinese market), and the wonderful VIP accommodations I was given, I jumped at the chance to attend.  Naersi dressed me in one their own beautiful gowns, sat me in the front row next to it’s founder, one of the top models in China, and a few seats down from TV star, Leighten Meester (how’s that for a view?:)).  And best of all I was able to drag a few of my good friends to join me.  The brand’s role, according to its literature, is to “instill confidence and success to independent women….through beautiful and modern design.” As to be expected, some of the designs are meant for the runway show only, but there were quite a few that inspired me.  What hit me most was not so much designs themselves but that I was able to peer inside a world that I have admired from afar but, until now, have little contact with and understanding of.  But right there and then I felt a new sense of kinship with Chinese fashion lovers.  Despite the political, cultural or philosophical boundaries that separate China and the U.S., the spirit of beauty, celebration of female empowerment, and love of pushing the limits unites us.  Thanks to fashion, I feel a new sense of appreciation for and connection with a culture that always seemed to distant and different.

No doubt fashion is fun and sometimes frivolous.  And in some ways, it’s because of its very lack of seriousness that it can be used to subvert culture, push against our assumptions and make us think.  When used for the right purposes, fashion has the potential to unite and empower people.  That and a nice new pair of boots will certainly give me a lift. 🙂