Data, Intimacy & Wearables: A New Take on “We are What We Wear” And How We Feel About It

The beautiful, scary, amazing and conflicting role of data is a conversation that has only gotten hotter over the years.  And now with our clothes and jewelry offering access to intelligence about us like never before, the conversation has gotten that much more dynamic.

Welcome to our fifth podcast about fashion-tech from the NRF Big Show event.  For this discussion, I was, again, accompanied by my friend and ESPN Exec, James Eshricht.  And, again, I had the fortune of hosting a few amazing guests who are shaking the business paradigm and bringing it to new, exciting places.

We kicked off this session with the brilliant and highly fashionable co-founder of Trendalytics, Karen Moon, and her colleague, Amos Chiou.  And then we had the privilege of hosting Julie Rodgers Vargas, director, Digital Solutions at Avery Dennison and Andy Hobsbawm, co-founder & CMO, EVRYTHNG (Yep there’s no vowels…I didn’t forget to spell check :)).

Trendalytics is the “moneyball for fashion,” according to Karen.  Thanks to the company’s sexy combination of data scientists, engineers and retail experts, Trendalytics can forecast fashion trends based, not on the age-old source of historical data, but on a slew of sources including user searches on Google, social buzz and e-com data.  This means they can truly be ahead of the curve.  I couldn’t agree more!  As you can imagine, I’m constantly surrounded by data.  And I love it.  But just because data is so valuable, doesn’t mean it’s not all created equal.  We have to take into account the source.  Historical data is much less foretelling, and, frankly less “human” than data from people’s own search behavior, conversations and activities.  The company is only 2 years old but working with a host of retailers.  Like so many of our guests, Karen and Amos spoke to the key value of understanding the end-user, i.e., the human element.

Speaking of data, James and I had a quick but captivating conversation with the folks of EVRYTHNG, a company that combines hardware, software and real time data in the form of our clothing. “Clothing is the ultimate wearbable”, they said.  (The reason for no vowels?  The company provides “only the essentials,” according to Andy.)  As you interact with these clothing items, “rules in the cloud trigger analytics” which then give you back something like, let you in to a VIP event with a special invitation, or gifts, and the list goes on.

While I’m a big fan of data, I was a bit weirded out by this notion.  After all our clothing is so intimate.  As the technology develops, how much of our intimate feelings, experiences, bodily function do we want to emit?   I couldn’t hold myself back, I had to push this with the EVRYTHNG folks.  Their answer?  You can choose what you want to share of yourself.  Of course, we all realize that this is a new world, and we’re still navigating it.  There is indeed a value exchange.  When we give data, we get something in return.  It’s only a matter of time when we figure out the comfortable boundaries of that exchange.  But there’s no question that the train has left the station and we have to figure out what that means for us.

In a sense we’ve always been using data to understand one another.  It may not have been in such large quantities or at such speeds.  And int he case of “wearables”, we have learned something about someone through their clothing for ages.  When someone wears something of high quality, with particular fabrics from distant origins, we are hit with a number of pieces of data.  We know that person cares about his/her appearance, is affluent, and has a sense of the aesthetic.   So are times really changing or are we just collecting, analyzing and sharing data in new ways?

Personally, I’m more excited than not about what’s to come and how we can make everything (or evrthng :)) — even our clothing and jewelry –be even greater sources of awe and inspiration for us.  And the more we understand this world, the better we can turn it into something valuable vs bizarre.

Please click on these two podcasts to hear more:

Interview with Trendalytics

Interview with Evrthng

And if you want to see us chat, have fun watching this Periscope version.  Please start at 25 minutes into the podcast.

Podcast #4: Fashion Tech Rock Stars Show Their Amazing Wares and Share What Inspires Them

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I’m really excited about bringing to you all our fourth podcast in our fashion-tech series of conversations from the NRF Big Show.  For this discussion I had the honor of co-hosting with my hilarious and highly accomplished friend and ESPN exec, James Eschricht.  We had a few amazing, brilliant and beautiful guests joining us in the fun, including Veronika Harbick, founder of Thursday Finest; Christina D’Avignon, founder and CEO of Ringly, and Betsy Fore, Founder and CEO of Wondermento.

This rapid-fire series of conversations were all about product, product, product.  Like the earlier conversations, there was a lot of talk about aesthetics being key to the experience.  In other words, if one of these fashion tech products doesn’t make me drool because it looks so damn good, it’s not worth it.  That’s why Veronica focuses on customization.  Thursday Finest is a 3D knitting company (check out the blue knit scarf worn by James in the Periscope video below — that’s one of their creations).  The company produces the whole garment, i.e., no need for self-assembly.  BUT you can choose the style and even order “granular” sizing (that’s a totally new term for me!).  One of their best items?  The knit tie.  Yep, it’s back, and for all you fashion-forward guys, knit ties are super IN.

Ringly, a smart jewelry accessories brand — namely rings and bracelets — creates all their items with semi-precious stones so every product is unique.  Again,  the good have to look special, not just act it.  As Christina, the CEO of Ringly, states: “So many of these types of products look gadgety and unisex, but that’s not the way men and women shop…I have to want to wear it even if it did nothing.”  Even Wondermento gets this!  The brand’s founder, Betsy, has created smart jewelry for pets.  She showed off one of the products that’s like a “Fitbit” for dogs called Wonderwoof — oh, and it’s one of Oprah’s faves, BTW.  This product let’s you track your dog and her exercise progress, and find other doggie friends.  She can even compete for top dog status!  My favorite line of our conversation: “I often get asked: ‘can I put this on my boyfriend?'”  LOL

What’s super clear about these products, as the guests noted themselves, is that they are really defining a new category.  They are, certainly, high-tech devices but also works of beauty.  Many of them sell in top-end department stores and there’ often a debate by the retailers about which section of the store to sell them in.  Should they been the jewelry section, tech section, watch section, you get it. How cool is it to be creating a whole new category, charting new courses, and having a ton of fun while doing it?!

But what eclipsed all the cool products, was Veronika’s uplifting and gracious story of gratitude.  As an immigrant from Russia to the U.S., she realizes how fortunate she is to be in the U.S., and in New York in particular.  She recognizes the value of hard work her but also appreciates the American spirit that buoys her.  Her words: “People are really rooting for you.”  While many of us complain about the U.S. being a country “divided,” let’s still remember this country is also a place where we can rise from being an immigrant to an amazing tech star, and do it with a spirit of encouragement and comradery around us.

Please click on the image to enjoy each of our three podcasts below.

Interview with Thursday Finest, Veronika Harbick

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Interview with Ringly’s, Christina D’Avignon

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Interview with Betsy Fore

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And if you want to get a glimpse of our amazing guests and their fantastic products, click on our periscope video starting from the beginning until minute 25 or so.  I have to confess the sound is very faint but you at least you can feast your eyes on some cool stuff!

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Fashion Tech: A Dichotomy or Beautiful Pairing? Two Amazing Experts Tell It Like It Is

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Last week I kicked off my series of posts dedicated to the amazing people I interviewed on my fashion/beauty tech podcast at the NRF Big Show.  This week I’m excited to share with you the fantastic discussion I had with tech genius and fashionista, Amanda Parkes; and entrepreneur, tech boss, founder of SWSI: Smart Women Smart Ideas, and producer of Fashion Geeks & Queen Boss, Heidi E Lehmann  (phew, lots of accomplishments, eh?).

We chatted about the beginnings of wearable tech, why women are at the forefront of the industry, and how fashion tech brands will win in this market.  One of my favorite discussions focused on the role of women in tech, and how fashion tech is actually a great way to bring young girls into the fields of engineering and technology.  This conversation reminded me of a post I wrote a few years back about how to get girls interested in STEM.  I suggested that we have an opportunity to attract girls with tech if we introduced them to it, not just through typical “boy” spaces, i.e., video games, but, rather, through the world of beauty (Want More Women in STEM? Start with Beauty).

Amanda told us a story about an article she read in a tech journal bashing wearable/fashion tech as something frivolous and unworthy of attention.  She was so incensed that she wrote an op-ed demonstrating how vital fashion is for the economy, and in no way a lesser form of tech endeavor.  After all, each of us wears something everyday, right?  We all benefit from or contribute to the world of fashion in more ways than we know.  So true!  For better or for worse, it’s been the business of fashion that has fueled and dramatically changed the economy over the centuries — think silk trade, textile manufacturing, cotton crops, to name a few.  Of course you can’t help but think that there’s a degree of sexism at play.  Well, if fashion tech is is seen as too “fem” then BRING IT ON!  Let’s get our girls excited about tech, whether that means creating cosmetics or their own clothing designs.

For full 25 minute conversation, have fun listening to the audio podcast.

https://soundcloud.com/kathleen-kiley/show-2-beautyskew-mixdown-1

And if you want to see it via our Periscope livestream, here ya go…please mind the background sound:

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Getting Up Close and Personal with the Hottest, Coolest, Ladies in Fashion Tech

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Warning: This is not your typical Beautyskew post :).

I’m taking a leap.  For those of you who follow my posts, you know that I share my thoughts in written form.  Well, for the first time, I’m going to leverage the camera for the next, few upcoming posts.  And even better, I’m going to bring in other points of view regarding beauty in culture!  Specifically, I’m going to be interviewing some of the coolest, smartest and most innovative ladies in the wearable tech space.

This weekend, I have the privilege of speaking on a panel at the NRF about my work on social media.  But, honestly, what I’m truly excited about is that same Sunday (January 15th) and Tuesday, January 17th, I will be interviewing the following amazing women:
1.Neha Signh @ObsessVR: Founder and CEO of Obsess; former Head of Product at Vogue

2. Monica Phromsavanh @MyModaBox: Founder of Modabox; former Burberry, Limelight Shops

3.Heidi Lehmann Founder SWSI @HeidiLehmann: Producer Fashion Geeks

4. Dr. Amanda Parkes Chief Technologist Manufacture NY & Visiting Scientist MIT @amandajparkes: Host Fashion Geeks

5. Dolly Singh: Thesis Couture founder

6. Alison Lewis: founder Switch Embassy

7. Christina D’Avignon @getringly: Ringly founder

8. Jackie Trebilcock: founder I NY FASHION TECH LAB @NYTFlab

9. Karen Moon: Co-Founder Trendalytics; Former Gap, Goldman Sachs&Co
@TheKarenMoon

10.Veronika Harbick: founder @ThursdayFinest 3D Printer

11. Robin Raskin: CES Founder Living In Digital Times @robinr – shares FashionTech trends hot off the #CES17 Showroom Floor

And what’s even better?  I get to cohost with my amazing and fun buddies:
1. James Eschricht from ESPN @JcreativESPN
2.Valerie De La Rosa from CONDE NAST @VDLR

What  a line up!?

We will be discussing these women’s amazing journeys, their products — from hi tech shoes (which I will be wearing!) to 3D printed scarves, their opinions on the merging to technology, fashion and culture.

I have to admit, I’m a bit nervous.  I’ve never done anything like this before.  But what’s a better way to kick 2017 then by diving knee deep into some new, scary terrain?

If you can join in person, please do.  Here is the full agenda at the NRFiLab. Otherwise, hang on for when we stream via Beautyskew.

I can’t wait!