Beauty Convo with Gad Cohen: How is Beauty Going to Change When This is All Over?

As I mentioned in our last post, beauty maven and celebrity stylist, Gad Cohen, and I are going live to express our changing views of beauty during this Covid era.  In our second IG Live chat, we dove deep into the discussion around how this moment will change our views, habits and beliefs around beauty in the future.  So how is our attitude going to shift when this is all over? In the words of Gad: “It will take time to rebalance but we will experience a huge paradigm shift.”

1.No question, we are going to come out of this re-birthed.  We’ve been cooped up, confined and restricted.  We are going to be escaping our cocoons, like brand new butterflies.  We will have the time to reflect, to try different things, and just to let our hair grow out!  

2. Whether we’ve liked it or not, we’ve had to reveal our vulnerabilities — whether that’s our gray hairs, our kids yelling in the background or our stress.  But we are learning to use our vulnerabilities as strengths and our flaws as assets.  Pre-Covid, I got my bushy eyebrows threaded and carefully styled.  Now they look like a forest sprung up over my eyes.  But, Gad has convinced me that they are beautiful, even youthful and fresh.  Of course I don’t let them grow wild.  But I’ve learned to love them.  As Gad said, when we embrace our vulnerabilities or our seeming flaws, we get “more power, more strength to be who we are…And when we love ourselves we can love others that much more.”  How great is that!?

3. Our response to each others’ beauty will be that much stronger.  Because of this crisis, we are recognizing how valuable we all are to one another.  We will look at one another with a lot more love, empathy, and compassion.  “We’re going to be looking at people differently,  more deeply because of all of the love we are now having.”

4. We will want to express our glamour, or as Gad put it, we will have a “thirst” for it after being cooped up for so long. He goes on to say:”people are going to go all out and it will translate to the sidewalk!”  Yes, yes, yes.  I want some now!

5. Finally,  we will be more conscious as consumers and wearers of beauty.  Over the decades, we’ve become a disposable culture.  Because so many of us are at home, we’re holding off on buying the new thing — new bag, new blouse or new blush. Instead of shopping, shopping, shopping, let’s use the time to understand what our sense of fashion really is, how we want to show up instead of just following fads.  Let us all be a rainbow now of different styles, colors and points of view.  Let’s create our own trends and be authentic.  Then when this is all over, the job of folks like Gad, the stylists, will be “to take women and men, their unique qualities, and pull them out.  Beauty is where you find it.”

For the full fun discussion, watch this.

Weekend Observations: What Women Have That Men Don't

If men have sports, we have beauty.  In other words, even if they don’t know one another, men can strike up a conversation around sports and it could last hours.  Whereas women from all walks of life can launch into discussions about beauty and it can keep them chatting for the rest of day.
OK in many ways this is SO cliché.  After all, plenty of men actually ready this blog…a big “thank you” to all of you!  And I’ve written about the growing interest among men in their beauty.
But, let’s face it, there’s still a difference between men and women in the attention they place on and the excitement they have for all things beautiful.
What I didn’t expect, though, is how bonding the topic of beauty is among women.  In fact, when I first launched the blog, I was sensitive that maybe a lot of women would shy away from wanting to discuss it because it could be regarded as old fashioned or superficial.  And, indeed, a few do change the subject when my blog comes up.
But for the majority, the blog and the topic of beauty is an ice breaker.  For example, while I realize the importance of networking, I wouldn’t call myself a “natural networker.”  But I had one of my typical Luxury Marketing Council networking events this weekend, and I had to play the part.  The first hour or so felt stiff, but as soon as I was able to gracefully (or maybe not so gracefully) work my blog into the conversation, the vibe loosened up and a sense of excitement, passion, and authenticity among the different women I met started to materialize.
You could argue we women bond around beauty because society oppresses us all with the expectations on how we should look and smell.  But my take is that beauty binds us because it’s creative, transformative and fun!

Weekend Observations: What Women Have That Men Don’t

If men have sports, we have beauty.  In other words, even if they don’t know one another, men can strike up a conversation around sports and it could last hours.  Whereas women from all walks of life can launch into discussions about beauty and it can keep them chatting for the rest of day.

OK in many ways this is SO cliché.  After all, plenty of men actually ready this blog…a big “thank you” to all of you!  And I’ve written about the growing interest among men in their beauty.

But, let’s face it, there’s still a difference between men and women in the attention they place on and the excitement they have for all things beautiful.

What I didn’t expect, though, is how bonding the topic of beauty is among women.  In fact, when I first launched the blog, I was sensitive that maybe a lot of women would shy away from wanting to discuss it because it could be regarded as old fashioned or superficial.  And, indeed, a few do change the subject when my blog comes up.

But for the majority, the blog and the topic of beauty is an ice breaker.  For example, while I realize the importance of networking, I wouldn’t call myself a “natural networker.”  But I had one of my typical Luxury Marketing Council networking events this weekend, and I had to play the part.  The first hour or so felt stiff, but as soon as I was able to gracefully (or maybe not so gracefully) work my blog into the conversation, the vibe loosened up and a sense of excitement, passion, and authenticity among the different women I met started to materialize.

You could argue we women bond around beauty because society oppresses us all with the expectations on how we should look and smell.  But my take is that beauty binds us because it’s creative, transformative and fun!