Get a Glimpse into Future Fashion/Beauty Tech Trends From CES Veteran, Robin Raskin

Welcome back to our series of wearable tech podcasts. Apologies for the slight respite these past few weeks, I was braving it at SXSW. But now I’m back and super excited to share the brilliant insights from our extensive conversation with Robin Raskin, Founder and CEO, Living in Digital Times.

I asked her to tell us about the cool, new beauty and fashion tech that she experienced at CES (Computer Electronics Show), which occurred right before our gathering at the National Retail Federation Big Show. She immediately throws out two fun ones: hi-tech kegel exerciser and remote controlled underwear—wowza!  After a few laughs we dove into a number of high level observations, and they were fascinating.  Overall, everything is connected to the internet now; everything is talking to each other.  “It’s a turning point, explains Robin, “everything becomes collaborative, everything — everyone one — has to work together.”  Here’s how that’s making it’s way into fashion/beauty tech:
1. Renaissance of Retail: People are going back to stores, but they are going to have an experience — think virtual mirrors, ordering on one’s own, getting personalized products on the spot. Thanks to advances in AI we can better anticipate and appeal to people’s needs right there and then. Retailers are learning from the likes of Disney theme parks and Carnival Cruises in their approaches to personalized, customized and intelligent solutions.  As a result of all this new tech, stores will become more customer/front-end focused.  So much will be automated so that sales people can spend less time in the back and can now service customers with much more time and depth.
2. More creative & personalized designs: 3D printed garments; clothing and accessories with LED lights; better fitting shoes and clothing, and the list goes.  (Think back to our prior podcasts, and our conversations with Thesis Couture‘s hi-tech shoes, Thursdayfinest‘s 3D printed ties, scarves and hats as examples.)
3. Smart garments = the new wave: From the point of origin, to the manufacturing process to the wearer’s experience, garments will be trackable allowing for any glitches to be recognized and fixed anywhere along their lifecycle.  Of course this also heralds advances in health, as we can monitor everything from people’s exercise levels, to dental hygiene to future stroke potential.   A big shout out to my buddy, Heidi Lehmann (she was in our second podcast too) and her company Kenzen which develops smart clothing to monitor our health and track our physiology.  As Robin put it: “we won’t need parents nagging us anymore…our clothes and jewelry will do all of it instead, lol!”
4. Self-promotion of artists and fashion/jewelry designers  Thanks to technology artists won’t need to rely on stores, galleries or traditional media to promote them.  This means more access to potential buyers and less costly approaches to making us aware of their talents.

As a final treat, I asked Robin what she saw as the next new cool beauty or fashion tech trend.  She cited her favorite thus far which is a coat that gets warm during cold temperatures but then cools off as our bodies or the outside air temperatures rise.  So cool no? (no pun intended, LOL)

As all of our podcasts have shown, we have hit a new and exciting era in fashion and beauty.  No doubt we will have a bit to navigate through all of this, and we’ll have to determine what our limits are.  Do we want to exchange our personal data for the exciting benefits of smart garments? Are we ready to explore totally new categories, e.g., jewelry or tech devices?  Can we imagine wearing clothing or accessories that express our emotions?

My feeling?

Hell yes!  Bring it on.

Some of these advances will fade, some will morph and some will take the world by storm.  I can’t wait for it all!

To hear more brilliance from Robin, please click on the podcast below

And if you want to see us gab live, have a look at our periscope video for the podcast booth.  Please skip ahead to 52 minutes in.

https://www.periscope.tv/w/1vOxwgqqgLbxB

Podcast #4: Fashion Tech Rock Stars Show Their Amazing Wares and Share What Inspires Them

Screen Shot 2017-02-22 at 7.25.22 PM

I’m really excited about bringing to you all our fourth podcast in our fashion-tech series of conversations from the NRF Big Show.  For this discussion I had the honor of co-hosting with my hilarious and highly accomplished friend and ESPN exec, James Eschricht.  We had a few amazing, brilliant and beautiful guests joining us in the fun, including Veronika Harbick, founder of Thursday Finest; Christina D’Avignon, founder and CEO of Ringly, and Betsy Fore, Founder and CEO of Wondermento.

This rapid-fire series of conversations were all about product, product, product.  Like the earlier conversations, there was a lot of talk about aesthetics being key to the experience.  In other words, if one of these fashion tech products doesn’t make me drool because it looks so damn good, it’s not worth it.  That’s why Veronica focuses on customization.  Thursday Finest is a 3D knitting company (check out the blue knit scarf worn by James in the Periscope video below — that’s one of their creations).  The company produces the whole garment, i.e., no need for self-assembly.  BUT you can choose the style and even order “granular” sizing (that’s a totally new term for me!).  One of their best items?  The knit tie.  Yep, it’s back, and for all you fashion-forward guys, knit ties are super IN.

Ringly, a smart jewelry accessories brand — namely rings and bracelets — creates all their items with semi-precious stones so every product is unique.  Again,  the good have to look special, not just act it.  As Christina, the CEO of Ringly, states: “So many of these types of products look gadgety and unisex, but that’s not the way men and women shop…I have to want to wear it even if it did nothing.”  Even Wondermento gets this!  The brand’s founder, Betsy, has created smart jewelry for pets.  She showed off one of the products that’s like a “Fitbit” for dogs called Wonderwoof — oh, and it’s one of Oprah’s faves, BTW.  This product let’s you track your dog and her exercise progress, and find other doggie friends.  She can even compete for top dog status!  My favorite line of our conversation: “I often get asked: ‘can I put this on my boyfriend?'”  LOL

What’s super clear about these products, as the guests noted themselves, is that they are really defining a new category.  They are, certainly, high-tech devices but also works of beauty.  Many of them sell in top-end department stores and there’ often a debate by the retailers about which section of the store to sell them in.  Should they been the jewelry section, tech section, watch section, you get it. How cool is it to be creating a whole new category, charting new courses, and having a ton of fun while doing it?!

But what eclipsed all the cool products, was Veronika’s uplifting and gracious story of gratitude.  As an immigrant from Russia to the U.S., she realizes how fortunate she is to be in the U.S., and in New York in particular.  She recognizes the value of hard work her but also appreciates the American spirit that buoys her.  Her words: “People are really rooting for you.”  While many of us complain about the U.S. being a country “divided,” let’s still remember this country is also a place where we can rise from being an immigrant to an amazing tech star, and do it with a spirit of encouragement and comradery around us.

Please click on the image to enjoy each of our three podcasts below.

Interview with Thursday Finest, Veronika Harbick

Screen Shot 2017-02-22 at 4.05.43 PM

Interview with Ringly’s, Christina D’Avignon

Screen Shot 2017-02-22 at 4.06.45 PM

Interview with Betsy Fore

Screen Shot 2017-02-22 at 4.13.35 PM

And if you want to get a glimpse of our amazing guests and their fantastic products, click on our periscope video starting from the beginning until minute 25 or so.  I have to confess the sound is very faint but you at least you can feast your eyes on some cool stuff!

Screen Shot 2017-02-22 at 4.41.07 PM