Ahhhhh…got a much needed pedi…this is for one of the full body shots 🙂 #beauty #brandimage #2020goals #photoshoot📷 #beautyskew #beautyintheboardroom
Despite a 12 hour turn around NYC-Orlando-NYC, I was still able to prep for the big day…teeth whitening..a must! #photoshoot📷 #brandimage #2020goals #beauty
Thank you to #traciemartyn for the amazing Red Carpet Facial — where nature meets hi tech. And look how gorgeous the space is! #beauty #brandimage #2020vision #photoshoot📷 #hitechbeauty
Day one of the 2 week count down to my photoshoot.
It’s time. I’m FINALLY getting my new headshots. I’ve hemmed, hawed and avoided this project for years. And then I spent another few years looking for the perfect photographer: someone who will make me feel comfortable, understand what I’m trying to convey, and will make me look awesome! Note to self: I really despise the way I look in photos so it was super important that I gelled with my photographer.
I found that person: Rebecca Rehder, founder of June 4th Studio. And the good news is I used to work with her years ago in the advertising biz! So not only do I feel comfortable with her, but she adds a strategic lens from her Ad Strategy background to her talent as an artist. She really GETS me. She put a ton of effort in to thinking through the my “brand,” the various looks I wanted to achieve. In all honesty, we started the process of thinking through this shoot a few weeks ago but I’m introducing her now as the first step to the photo shoot of a lifetime!
Hope you follow me during this two-week countdown 🙂
Could beauty be a business liability? According to a recent edition of Harvard Business Review, it just might be. Well, if you are a woman that is. Professor Lead D. Sheppard of Washington State University and Stefanie K Johnson, an associate professor of the University of Colorado Boulder, published a study that showed how people will rate more attractive women in the workplace as “less truthful, less trustworthy as leaders and more deserving of termination than their ordinary-looking counterparts.” (“For Women in Business, Beauty is Liability”) Haven’t we heard that beautiful men and women have a leg up in business? I’ve written about this in a number of past posts (“Hotties Get More For Free” and “Did Newsweek Get It Right?” to name a few.) The article does point out that other studies have shown women rated high on the appearance scale did benefit from being seen as more competent. While that too reflects bias, I can see how that makes sense, i.e. if you assume those women who care for their appearance may also care for their work. But to assume anyone, based on their looks alone, is more or less truthful and honest, is disturbing, to say the least.
Was it the methodology that was out of whack? Doesn’t appear that way. The professors had participants in the study read fictional articles about certain people with their photos attached, and then these participants were asked to rate the honesty of the people featured. The articles were quoting leaders explaining why certain people were laid off due to economic conditions (vs anyone’s failures). While the content remained the same, the pictures changed. There were pictures of more or less attractive men and women. Attractive men were regarded the same as unattractive men with regard to the different attributes. Not so for women.
The professors attribute some of this bias to our long history of believing women use their attractiveness to lure men. (Scary that this STILL is so deeply embedded in us.) Another reason for this bias is the long history of some women using their attractiveness to compete for men to climb social and economic ladders. Think beauty contests for example.
Many would argue that attractive people have it easier in life. There have been studies showing how attractive people get more attention, higher salaries for example. But that’s based on bias too! I’m so thrilled to say that we are now living in time of pushing to bust our biases, and a call for inclusion ALL people — all genders, ethnicities, backgrounds, in our schools, offices and media. But there are many other forms of bias we have to be aware of too. And women’s appearance, especially, is one of them. Let’s start by recognizing this is an issue, and remind ourselves that ALL people deserve a fair chance. Sexism is NOT ok. End of story.
In my many years writing about beauty, I’ve commented on the bridging opportunities of fashion. I believe that because fashion and beauty are often relegated to the “nice to have” or “fun/cultural” spaces (aka not THAT important), it gets overlooked by those in political power. Yet this “status” rewards it the freedom to defy authority, push boundaries or advocate for certain agendas.
I’ve had the privilege of being associated with Unipx, a Chinese lifestyle/culture/fashion publication. More than that, I’ve become good friends with members of the publication, including its CEO. Through our relationship I get to do fun things like attend fashion shows and speak at events. But more importantly I get to hear different perspectives, and, in some small way, help to bridge the gaps that exist between our cultures. No question, with all the events happening in Hong Kong, we jump into lengthy debates. And of course, we acknowledge China’s limitations for people with different sexual orientations and identities. But at least we are having these conversations and trying to connect.
The recent event at the Lily fashion event: “The New Generation of Chinese Women,” and the subsequent fashion show during New York Fashion Week further reinforced this goal of connection, understanding and openness. Of course, I loved being outfitted by the brand :). But I REALLY loved the shared values expressed at that event. We all — no matter the culture — want to find ways to empower women — ALL women. Fashion has the ability to help us feel confident, successful, powerful. And this includes women of different shapes, ethnicities, abilities. This culminated in the fashion show where I was able to see the wonderful diversity of looks, ethnicities, identities and ages at the Lily fashion show tonight. As Pablo Starr from Fashion Week Online said at Lily’s event about today’s fashion scene:
“There’s a beautiful mingling of cultures…we aren’t just tolerant of other cultures…we want to embrace them…we are excited by them! People want to take from other cultures because there is one human culture…we all belong and can embrace together. “
Sure the Lily brand showed off gorgeous outfits, but it also went out on a limb and pushed an agenda of openness. Fashion and beauty may not be a subject raised at the U.N. but it allows for sharing, communication and defiance.
See this video for all the diversity of ages, looks, sexual orientation, ethnicities.
Some more pics from the event:
I’ve sat on panel after panel but this is a first for me. I am the only light skinned person in this entire conference, speaking about beauty in the workplace. And I’m bubbling with excitement (and a bit of fish-out-of-water feeling) because I’m sharing the stage with four gorgeous, brilliant, fierce business women who are blowing me away with their poise, warmth and insights. My friend Ty Heath of Linkedin organized an amazing conference for women of color, TransformHER, and she asked me to join this particular panel. No question, I jumped at the chance. Ty gave me an opportunity to discuss the truly important topic of beauty in corporate America. While I write about this issue in Beautyskew, I’ve never had the honor to SPEAK about it. I am thrilled that this topic is finally getting some real attention.
I can totally understand why this is a key topic for the conference. There is no denying that African-American women face a double challenge: they often have to concern themselves with BOTH not appearing too feminine or too “black.” In this era of greater diversity an inclusion, the business world has loosened up the expectations of how we should look in the office. But let’s face it, we still have a long way to go. I, myself, am still challenged with not looking either too sexy or too dowdy or too corporate. I wrote an angst-filled post about this last year when I had to prep for a huge speech in Norway. What a pain to have to a. worry about what to wear, and b. have to curb our true selves so so others can feel comfortable. Why is being comfortable so good anyway?
Diversity of looks goes beyond even ethnic identity or sexual identity. In a recent Washington Post article, “Hey Goldman Sachs, does your dress code allow thigh-high boots?” the author, Buzz Bissinger, points out that a shift to casual attire may indicate a loosening of rules but doesn’t demonstrate a broad acceptance of divergent looks and styles despite the company’s claims of diversity and inclusion. There’s still a big gap between allowing chinos in the office and being tolerant of all styles. He continues to write: “… (A) shift to more “casual” attire is fine, as long as the choices are dictated by what others want, others think, others find appropriate. Which, of course, is antithetical to what fashion should be about: individuality, freedom, self-expression. What one wears, not just on heightened days but every day, should never be captive to anyone else except yourself. It is only clothing, which, as far as I know, is not harmful or lethal — unlike, for example, subprime mortgages. “
Bissinger’s passion is palpable. How we look isn’t something to take lightly. It’s fraught with anxiety, judgement, and insecurity. As Bissinger writes: “… In our society of self-suppression, nothing is more subject to instant judgment than clothing. You are defined by what you wear, and if you wear anything different from the mainstream, the furtive stars come out. Then come the snickers. Then come the inevitable stereotypes associated with styles of dress. Worst of all comes your own overwhelming self-consciousness, the sense that somehow, some way, you are actually being offensive by choosing to wear what you want, and that it’s better to be a lemming of conformity, boxy and boring, stultified and stifled, but not sticking out. So you jettison what is most sacred of all, your own sense of self.”
What Bissinger doesn’t stress as much is how our fashion can also also be a source of pride, fun, self-expression and happiness. And these feelings undoubtedly make us more successful. So, yes, it’s about time we engage, seriously, in the topic of beauty and fashion in the workplace. From our hair styles to our clothing, to our thigh high boots, our ability to show up as we want is critical for our senses of self and of confidence. But, as I say on the panel, it doesn’t just impact ourselves. It signals to our colleagues, our friends and families that we don’t need to hide ourselves, but rather embrace who we all are with pride and happiness. And doesn’t a happier, more confident, more diverse workplace lead to a more corporate success? No question!
For a full look at the panel watch this:
Elizabeth I‘s make-up killed her. At least according to some historians. In her attempt to look youthful and blemish-free, the queen used a toxic white powder, Ceruse, containing high doses of lead. As you can imagine, lead isn’t something you want to put on your face every single day for years. No wonder the prosthetics and cosmetics to turn Margot Robbie into Queen Elizabeth I in the much-anticipated film, Mary Queen of Scots, gets so much attention. There’s an almost macabre fascination with it. Margot looks freaky and that “look” actually ends up killing her.
But my fascination with her appearance is for a different reason. The queen went to great lengths to look like this (and suffer for it in multiple ways) for much of the same reasons we “kill” ourselves to look beautiful. According to Rebecca Onion‘s detailed story in Slate, The Real Story Behind Margot Robbie’s Wild Queen Elizabeth Makeup, Elizabeth was stuck. She was expected to look youthful and beautiful, as Onion explains: ‘People perceived a queen’s beauty as a sign of her divine right to rule.” In other words, she had to look good for her job. Sound familiar? Being the Queen, and a virgin at that, she became a worshipped, a cult-like figure that MUST remain youthful. Her appearance was one key aspect of that worship. “Living inside it all, Elizabeth clearly seemed to realize her presentation of a mask that didn’t slip was critical to her survival.” writes Onion.
At the same time, however, there was a strong anti-face-painting movement brewing. It’s questionable how much her subjects actually criticized her for it, but historians point to jokes made about her and published criticisms of the use of cosmetics in general stating that painted women are foolish, foul and abominable. Elizabeth just couldn’t win this game. Either she loses for looking old and ugly or she loses for masking her changing skin. And no question, she loses to her make-up’s poisonous effects.
Times have changed. Make-up won’t kill you (though some plastic surgery, like botched butt enhancements for example, can). Women can lead without having to be worshipped. And adorning ourselves with cosmetics is second nature. But we, women, aren’t fully immune from the high, and often complex, beauty expectations demanded of us in society. We have to look youthful, so as not to be deemed as frumpy and, thus, old-fashioned or not on the cutting edge of our fields. And, at the same time, we can’t look too beautiful, so as not to appear too provocative or frivolous, and therefore, not smart or competent. Let’s be honest, how many of you — women and men — comment on what your female corporate or political leaders wear vs your male leaders wear? I remember these very discussions when my division was led by a woman. I willingly took part in these conversations too! I’m not blameless. We didn’t want our female leaders to appear unstylish. Now that it’s being led by a man, not a word is raised. I’m not saying male leaders aren’t expected appear a certain way. It’s that it doesn’t become water cooler conversation, ever.
I love beauty. I love to play with make-up, wear fun outfits and get my hair blown out. I undoubtedly feel more confident and energized. And, yes, I want to be admired for it too. But why does it need to go beyond that? Why do women have to be caught between all of these tensions? Why can’t we look frumpy or dolled up without any of the negative associations? Why can’t we look beautiful without being accused of being flirty and flighty? My only hope is that as men invest in their beauty more (according to the American Association of Plastic Surgery, in 2017, nearly 100,000 men had filler injections, a 99 percent increase since 2000), we will level the playing field, and the conversations will turn from what women and men look like to whether they have something worthy to say and give to society.
A few weeks ago I had the privilege of being both a panelist and a moderator for a few events at Advertising Week in NYC. One of the perks of being on the speaker roster was that I was chosen among a few other women to be interviewed by Katie Kempner for her video series: “Perspectives with Katie Kempner.” As Katie describes it on her site, this video series is a way to: “To inspire and empower working women who are attempting to live meaningful, happy, healthy lives as some combination of wives and partners, mothers, friends, sisters, daughters and successful professionals while retaining a sense of self and navigating the crazy 24/7 always-on life that is today’s reality.”
So what did we speak about? Prior to the interview — I’m talking minutes prior — she asked me what am I known for and what I do at Google. When I answered her, she looked at me nonplussed. But when I told her that I live nine lives and try to integrate them all, then she got excited. And that topic became the main subject of our interview.
And, thus, this interview became the first real forum for me to discuss my next adventure: to share my story on how to live a meaningful (successful? happy? — still not sure of the exact description yet) life. Here goes: so many of us are an amalgamation of seemingly contradictory aspects. When it comes to me, I’m part tech maven, part beauty/fashion commentator, part spiritual animal, part athlete, and part mother. But we don’t necessarily celebrate or push those sides to their fullest, and certainly don’t always weave them together. For years, I’ve been excited and energized, but also conflicted and challenged by the many nuances of myself. On the one hand, I’ve been enriched by these many sides, they have opened up new opportunities for me. I realized it’s time to fully buy my own seemingly random but fruitful, fun, expansive approach to life and inspire others with it.
On the other hand, I’ve been accused of giving people a mind fuck. People often ask me, “wait, what, you work in tech and sit at the front row at fashion shows?” Or, “huh, your speaking on big stages about creativity all over the world and are raising three kids?” Or “you combine anthropology with technology?” And this is my favorite: “you dress like that and strictly observe the Jewish sabbath?” Yep. And what’s more, it’s BECAUSE of these different sides that I can be as fulfilled as I am. Don’t get me wrong, I bitch and moan like the rest of us, so I’m not saying I’m fulfilled ALL the time. But when I take a step back I can say I have lived, and know I will continue to live, a pretty badass life. I believe I’ve found my success because I’ve embraced — versus compartmentalized or rejected– these different sides. What’s more, I have found ways to interconnect them.
In the video, I give an early life example of this. I studied in small, yeshiva high school. This meant I endured intense days filled with secular and Jewish studies. Needless to say, college was not just a breeze compared to that but definitely eye opening. I was exposed to many different types of people and subject matters. Did I reject all that despite having slightly different upbringing or lifestyle? No way! Moreover, I took my treasure trove of judaic studies and applied them to almost every subject! By combining my two different worlds I realized I could stand out, and ultimately, succeed.
Another example: when I transitioned from my advertising life to Google, I felt like the biggest fish out of water, a total charlatan. What did I REALLY know about tech anyway? But I was an expert on how to uncover human insight. I studied social anthropology in college and then spent 20 years partnering with anthropologists to help me uncover those insights. Aha! That was my special sauce. Leverage the study of anthropology to uncover what drives our deep relationship to the digital space. That sparked an industry-first thought leadership series of studies, Humanizing Digital. These insights not only drove digital campaign after digital campaign for my client, but also elevated my team within and outside of the company.
Of course the subject of beauty made its way into the video. Like I have done in this blog for years, I encourage us to embrace it. So many people I know see the subject as frivolous and therefore, unsuitable for intelligent business women or men to discuss. Bull shit. There is no reason to not to weave beauty into our daily lives and let it inspire and empower us. Yes, we can embrace beauty AND brains!
Ok, I think you get the gist. I realized it’s time to fully buy my own seemingly random but fruitful, fun, expansive approach to life and inspire others with it. I’m still spinning this concept around so I would LOVE your feedback. Or at the very least have fun watching the video :). Click the image below to watch.