1. Memes Matter: Three Lessons for Brands (B&T –Australia’s Leading publication for advertising & media, April 2014);
  2. The Ads Worth Spreading that Really Did Spread (Think with Google, March 2014)
  3. The Memes With Meaning: Why We Create and Share Cat Videos and Why it Matters to People and Brands (Fast Company, June 2013);
  4. The Meaning of Mobile (Think with Google 2012)  
  5. Why Beauty Matters Today (Retail Online, September, 2011),Contributor for Advertising Age  
  6. Why Packaged-Goods Companies Should Market to Men (Advertising Age.com, February, 2009),
  7. Brand Management and Its Greater Purpose (Ad Map, November Issue 2007)
  8. Why Your Mission Matters (Advertising Age, July, 2007).