1. Memes Matter: Three Lessons for Brands (B&T –Australia’s Leading publication for advertising & media);
  2. The Ads Worth Spreading that Really Did Spread (Think with Google)
  3. The Memes With Meaning: Why We Create and Share Cat Videos and Why it Matters to People and Brands (Fast Company)
  4. The Meaning of Mobile (Think with Google)  
  5. Why Beauty Matters Today (Retail Online, September),Contributor for Advertising Age  
  6. Why Packaged-Goods Companies Should Market to Men (Advertising Age.com)
  7. Brand Management and Its Greater Purpose (Ad Map)
  8. Why Your Mission Matters (Advertising Age).