Enough with the plastic looking smiles on perfect models! Marc Jacobs, known for his unusual advertising campaigns, takes it to the next level with his new ads featuring actress Helena Bonham Carter. She doesn’t just look “different”, she looks downright mad. And yet we’re just as, or should I say, even MORE, captivated by Marc Jacob’s new fashions. Does this mean we’re getting that much closer to breaking the age-old formula of pretty smiling skinny girl in fashion ads?