In an attempt to explain how beauty is a source of power for women in American culture, I must point to the history of the beauty industry.  For centuries, women were swept up in the American dream and values of productivity and creativity.  But often they had to sit on the sidelines and watch while the guys had all the fun.   There were, however, a few early examples of women in industry and entrepreneurship.  No surprise these were in the beauty and fashion domains.  Think Estee Lauder and Helena Rubenstein.
Beauty isn’t just a source of power because it helps you nab a guy from a high social strata or gets you further in an interview.  Beauty has been, and still is, a world in which women can be independently wealthy.
And it’s never been so evident as it is today.  The Miami Herald published a piece on the growth of small beauty businesses owned and run by women.  According to the article, “the beauty business generated $330 billion in revenue globally last year, with the top five players representing 10 percent of that market, another 40 brand owners making up another 40%…that still leaves $165 billion for small and private labels.”  That’s a lot of moolah!
Here’s a list of female owned brands to check out:
If anyone’s tried these products, let us know what you think.

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