Coppertone‘s new campaign, “Embrace the Sun“, is irresponsible.  Of course, the brand is saying, “you’re so protected by us that you can go outside and soak up the rays.”  Well, any dermatologist will tell you that no matter how much sunscreen you shmear on, you’re not 100 protected from the sun. I, for one, put gobs of sunscreen on my face AND wear a hat, and I still return from a few hours of sun with color.

I’m all for embracing the summer.  But the sun?  No way.  Coppertone, you’ve gone to far. And it’s not just annoying.  It’s dangerous.

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