To quote my friend & founder of #june4thstudio, @rebeccaliscious, “stay hydrated!” Esp the lips. So I’ve been slathering my 🍋 scented lip balm brought all the way from Tokyo multiple times a day. Hope it works! #photoshoot📷 #beauty #2020goals #brandimage #beautyintheboardroom
Ahhhhh…got a much needed pedi…this is for one of the full body shots 🙂 #beauty #brandimage #2020goals #photoshoot📷 #beautyskew #beautyintheboardroom
Despite a 12 hour turn around NYC-Orlando-NYC, I was still able to prep for the big day…teeth whitening..a must! #photoshoot📷 #brandimage #2020goals #beauty
Thank you to #traciemartyn for the amazing Red Carpet Facial — where nature meets hi tech. And look how gorgeous the space is! #beauty #brandimage #2020vision #photoshoot📷 #hitechbeauty
Every stray hair gets noticed in a photo…I mean EVERY…including the ones on our heads! So I reached out to my beauty maven, the one and only Gad Cohen, for his special #thegadeffect trim. No more hair in the eyes, phew!
Compile the wardrobe. It starts with a thorough closet review and try-on session. Then it’s about filling the gaps. See a theme? LOTS of tight tops, eh? 🙂
Day one of the 2 week count down to my photoshoot.
It’s time. I’m FINALLY getting my new headshots. I’ve hemmed, hawed and avoided this project for years. And then I spent another few years looking for the perfect photographer: someone who will make me feel comfortable, understand what I’m trying to convey, and will make me look awesome! Note to self: I really despise the way I look in photos so it was super important that I gelled with my photographer.
I found that person: Rebecca Rehder, founder of June 4th Studio. And the good news is I used to work with her years ago in the advertising biz! So not only do I feel comfortable with her, but she adds a strategic lens from her Ad Strategy background to her talent as an artist. She really GETS me. She put a ton of effort in to thinking through the my “brand,” the various looks I wanted to achieve. In all honesty, we started the process of thinking through this shoot a few weeks ago but I’m introducing her now as the first step to the photo shoot of a lifetime!
Hope you follow me during this two-week countdown 🙂
Could beauty be a business liability? According to a recent edition of Harvard Business Review, it just might be. Well, if you are a woman that is. Professor Lead D. Sheppard of Washington State University and Stefanie K Johnson, an associate professor of the University of Colorado Boulder, published a study that showed how people will rate more attractive women in the workplace as “less truthful, less trustworthy as leaders and more deserving of termination than their ordinary-looking counterparts.” (“For Women in Business, Beauty is Liability”) Haven’t we heard that beautiful men and women have a leg up in business? I’ve written about this in a number of past posts (“Hotties Get More For Free” and “Did Newsweek Get It Right?” to name a few.) The article does point out that other studies have shown women rated high on the appearance scale did benefit from being seen as more competent. While that too reflects bias, I can see how that makes sense, i.e. if you assume those women who care for their appearance may also care for their work. But to assume anyone, based on their looks alone, is more or less truthful and honest, is disturbing, to say the least.
Was it the methodology that was out of whack? Doesn’t appear that way. The professors had participants in the study read fictional articles about certain people with their photos attached, and then these participants were asked to rate the honesty of the people featured. The articles were quoting leaders explaining why certain people were laid off due to economic conditions (vs anyone’s failures). While the content remained the same, the pictures changed. There were pictures of more or less attractive men and women. Attractive men were regarded the same as unattractive men with regard to the different attributes. Not so for women.
The professors attribute some of this bias to our long history of believing women use their attractiveness to lure men. (Scary that this STILL is so deeply embedded in us.) Another reason for this bias is the long history of some women using their attractiveness to compete for men to climb social and economic ladders. Think beauty contests for example.
Many would argue that attractive people have it easier in life. There have been studies showing how attractive people get more attention, higher salaries for example. But that’s based on bias too! I’m so thrilled to say that we are now living in time of pushing to bust our biases, and a call for inclusion ALL people — all genders, ethnicities, backgrounds, in our schools, offices and media. But there are many other forms of bias we have to be aware of too. And women’s appearance, especially, is one of them. Let’s start by recognizing this is an issue, and remind ourselves that ALL people deserve a fair chance. Sexism is NOT ok. End of story.